Before Justin Simien’s horror-satire Bad Hair arrives on Hulu on October 23rd, it’ll hit-up the drive-ins first, courtesy of Neon.
Neon has acquired domestic theatrical distribution of Bad Hair, the sophomore film from Dear White People director Justin Simien that follows an aspiring TV personality at a hip-hop show who gets more than she bargained for in a demonic weave with a thirst for human blood. Elle Lorraine, Lena Waithe, Laverne Cox, Jay Pharoah, Kelly Rowland, Blair Underwood, James Van Der Beek and Usher Raymond star.
Simien is exploring our society’s ideas of beauty and black female identity. Hulu acquired Bad Hair at Sundance after its world premiere. They’ve worked with Neon on multiple streaming titles in the past, including Oscar-winner Parasite and Andy Samberg’s Palm Springs.
Drive-in markets will New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. Sadly, no Washington, D.C.