Netflix may get most of the attention for throwing a lot of money around, but Apple is no slouch, either. In recent months they’ve backed up the cash truck to acquire a lot of blockbuster features from top-tier stars. Now Apple has struck a deal with one of the biggest stars in the world, Leonardo DiCaprio, that will see him develop projects exclusively for them.
DiCaprio and Apple have come to terms on a deal that will see the actor’s Appian Way label develop film and TV projects for the company and streaming service Apple TV+. This partnership has been teased for weeks. Apple spent big money on Killers of the Flower Moon, the Martin Scorsese film which DiCaprio is producing and starring in. They also acquired the Elisabeth Moss series Shining Girls, also developed by Appian Way.
Apple has a lot of ground to make up if they want to be a leader in the streaming wars. Whether DiCaprio can help them turn it around remains to be seen, but I think if potential subscribers are weighing options, it can’t hurt to have him on board.