Solo: A Star Wars Story failed to launch over the weekend, earning just $148M worldwide over the course of the Memorial Day weekend. Trying to pinpoint one exact reason why it was a dud is silly. It could be any number of things for a troubled production that fired its directors halfway through and replaced them with someone who is their polar opposite. Ron Howard came in and cobbled together a solidly entertaining film just right for the summer season it was released in. Maybe the bad buzz was just too tough to overcome.
Didn’t meet projections but amounts to a new personal best. check #SoloAStarWarsStory for balanced feedback & then C it on a big screen! https://t.co/QsOxOLuo22— Ron Howard (@RealRonHoward) May 27, 2018
I would definitely second that. Solo is a fun movie, imperfect but a completely different kind of Star Wars experience. It asks you to simply sit back and enjoy the ride, and I think most who have seen it can say they did. Still, it’s kinda bad taste for Howard to be taking a victory lap over it being a personal best. Pretty sure Disney is looking at this tweet screwface right now.
But there’s still no getting around that box office, especially for a movie that cost around $300M to produce. At this rate it’ll probably break that number and land somewhere between $400M-$500M. If that’s the case then we’re looking at the first Star Wars film to truly underwhelm financially, and it could spark a change in Disney’s approach to them in the future.
