9/10/2017

Box Office: 'It' Devours 'Home Again' With Record-Breaking $179M Worldwide


1. It (review)- $117.1M
The marketing for New Line's updated adaptation of Stephen King's It was brilliant, and frankly, it needed to be. They basically pitched it as a big screen episode of Stranger Things, focusing on the kids, the '80s setting, and the weird happenings of the novel. That helped them avoid all of the potential pitfalls, such as the R-rating, the lack of recognizable stars (other than Stranger Things' Finn Wolfhard), and massive 135-minute runtime. And you know? It worked to the tune of $117M domestic, $179M worldwide. That's the biggest opening EVER for an R-rated horror, besting 2001's Hannibal. Along with a litany of other records it broke rather easily, the one that New Line/Warner Bros. will appreciate most is that the $35M budget makes It the chepeast movie to ever top $100M in a debuting weekend. So what does all this mean? Well, we already know the second half of King's book is next, and I'll be curious to see if that fares as well since the cast will need to change. The kids are all grown up in the sequel, so I expect bigger name actors will be attached. Honestly, this movie is already a hit even if it doesn't make another penny, but with the strong word-of-mouth It could be sticking around for a long time. Through Halloween, possibly.
2. Home Again (review)- $9M
Another victim of Pennywise's onslaught turned out to be Reese Witherspoon's rom-com, Home Again. The film marked Witherspoon's return to the genre she used to routinely lead to big box offices, but bad reviews killed any hope of that right away. The directorial debut of Hallie Meyers-Shyer failed to get the critical support enjoyed by her mother Nancy Meyers' films, and the confusing marketing campaign didn't help. Then again, the entire premise is ridiculous and tough to contain in a single promo. Witherspoon play a newly-separated mother who moves to L.A. and allows three filmmaker she just met to move into her home, where she falls for one of them. Not sure that would've worked even if they could market it well. On the plus side, the film only cost $15M so a $9M start isn't a disaster. And if it means Witherspoon sticks to better options like Big Little Lies and Wild, then we all win out in the end.
3. The Hitman's Bodyguard- $4.8M/$64.8M
4. Annabelle: Creation- $4M/$96.2M
5. Wind River- $3.2M/$25M
6. Leap!-$2.5M/$15.8M
7. Spider-Man: Homecoming- $2M/$327.7M
Marvel's Spider-Man: Homecoming finally opened in China and earned $70M in the first three days. As of now it sits at $823M worldwide and that number should continue to grow at this rate. Another massive hit for the House of Ideas.
8. Dunkirk- $1.9M/$183.1M
9. Logan Lucky- $1.8M/$25.2M
10. The Emoji Movie- $1M/$82.5M

A brief update on some films that have been heavily followed by the site. Hip-hop drama Patti Cake$ has only $722K after four weeks in very limited release, which ain't good. Good Time starring Robert Pattinson has $1.8M after five weeks in release. And Tulip Fever fell a massive 75% in its second week, and has only $1.9M for the oft-delayed Weinstein period drama. Maybe they should've just put the damn thing out when it was originally meant to, rather than letting the negative stigma kill it slowly over two years. Stupid. And the excellent architecture drama Columbus, which I think is quietly among the year's best movies, has $526K after six weeks.